Centrally located in the heart of Midtown, 529 Fifth Avenue is well-positioned to provide tenants with access to all that the city has to offer. Now, MdeAS has activated the building’s full potential with a complete overhaul of the lobby and entry. The new design emphasizes a prominent street presence and a modern, elegant look that extends seamlessly from the outside-in, transforming the space into one fit for its first-rate location.
The MdeAS-designed storefront features an expanded glass entry framed by new, prominent signage and a double-height awning with recessed lighting, creating an open façade that draws light into the lobby and projects a polished image from the street. Adjacent to the entry stands an aluminum fin wall, which allows for ventilation while forming a unique focal point with its vertical aluminum louvers that echo the clean lines present throughout the exterior and interior spaces. Inside the lobby, MdeAS introduced a refined material palette of honed marble, complimented by two high-gloss Ebony feature walls that provide a dramatic splash of color as well as a gentle textural contrast against the soft look of honed marble. The design’s emphasis on rich materials and extensive use of clean lines culminates with a sophisticated polished Blu Masaccio desk, adding the finishing touch to a space that now exemplifies an elevated aesthetic of luxury and timeless modernity.